In honor of Black History Month, JCPenney assembled a team of BIPOC designers to create a line of clothing that championed topics such as self-care, heritage, and pride. I was tasked with designing a press release and digital graphics to promote the product assortment.
![](https://cdn.myportfolio.com/4a3f243f-020a-4a45-938f-fdf37f1c4800/725d94bb-88b3-4008-bb0d-3c98a6d4b5fc_rw_1920.jpg?h=131edf3c35e9524d7b82f97265bc960d)
![](https://cdn.myportfolio.com/4a3f243f-020a-4a45-938f-fdf37f1c4800/cba932fe-9c51-4ac8-bcf2-65893c739676_rw_1920.jpg?h=88fd78a9e2b6284ade6bfa85d36f1753)
![](https://cdn.myportfolio.com/4a3f243f-020a-4a45-938f-fdf37f1c4800/286688ab-3b1c-46d0-b59b-73177a02390f_rw_1920.jpg?h=5ce6447a7765b17e7c644761c8d0e961)
![](https://cdn.myportfolio.com/4a3f243f-020a-4a45-938f-fdf37f1c4800/09c42fe1-9661-4c91-a495-e4f639a1c37c_rw_1920.jpg?h=df0e8ade088e0423a2ea1066f9acd894)
![](https://cdn.myportfolio.com/4a3f243f-020a-4a45-938f-fdf37f1c4800/c6475751-a210-4868-b1e4-d10c6972ef43_rw_1920.jpg?h=8d7923b3cd0c28a470f66708e28cac9d)
![](https://cdn.myportfolio.com/4a3f243f-020a-4a45-938f-fdf37f1c4800/164eeaf8-dd5b-4dc1-be57-a01ddd0d71af_rw_1920.jpg?h=1a2b87f9039049416b7814f082ee5e99)