JCPenney Beauty was introduced in September 2022. It marked the company's biggest brand launch in over ten years and considerable effort was required for its development and execution.
Efforts have paid off, and the brand currently remains a vital component of JCPenney.
CREDITS:
CREATIVE DIRECTOR LUCINDA SIMMONS
ART DIRECTOR KALEB PRIVETT
PRODUCER CHRIS WOOD
CASTING JAMIE SANCEN
ON-FIGURE PHOTOGRAPHER BRI JOHNSON
HANDS PHOTOGRAPHER ALEX LAU
PRODUCT PHOTOGRAPHER SHANA NOVAK
HAIR STYLIST CLARA LEONARD
MAKEUP ARTIST ANA MARIE
CREATIVE DIRECTOR LUCINDA SIMMONS
ART DIRECTOR KALEB PRIVETT
PRODUCER CHRIS WOOD
CASTING JAMIE SANCEN
ON-FIGURE PHOTOGRAPHER BRI JOHNSON
HANDS PHOTOGRAPHER ALEX LAU
PRODUCT PHOTOGRAPHER SHANA NOVAK
HAIR STYLIST CLARA LEONARD
MAKEUP ARTIST ANA MARIE
