Since 1901, the Dallas Public Library has served its citizens by providing a vast amount of educational materials and employment opportunities. Unfortunately, the library’s benefits and services are often overlooked. The objective of this campaign is to raise awareness through a reinvigorated brand identity system, ad campaign, and new public services.
Mid-Century Modernism has decorated the city of Dallas for decades. Samples of this aesthetic were gathered from the city and encouraged the visualization of the DPL brand.
DPL Mobile:
The DPL Mobile Division would increase the circulation of books and promote awareness of the library's services.
Billboard Campaign:
This would promote new services such as art rental, music/band practice, and DPL mobile.


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