Since 1901, the Dallas Public Library has served its citizens by providing a vast amount of educational materials and employment opportunities. Unfortunately, the library’s benefits and services are often overlooked. The objective of this campaign is to raise awareness through a reinvigorated brand identity system, ad campaign, and new public services.
Inspiration:
Mid-Century Modernism has decorated the city of Dallas for decades. Samples of this aesthetic were gathered from the city and encouraged the visualization of the DPL brand.
Mid-Century Modernism has decorated the city of Dallas for decades. Samples of this aesthetic were gathered from the city and encouraged the visualization of the DPL brand.
