Since 1901, the Dallas Public Library has served its citizens by providing a vast amount of educational materials and employment opportunities. Unfortunately, the library’s benefits and services are often overlooked. The objective of this campaign is to raise awareness through a reinvigorated brand identity system, ad campaign, and new public services.
Inspiration:
Mid-Century Modernism has decorated the city of Dallas for decades. Samples of this aesthetic were gathered from the city and encouraged the visualization of the DPL brand.
Mid-Century Modernism has decorated the city of Dallas for decades. Samples of this aesthetic were gathered from the city and encouraged the visualization of the DPL brand.
DPL Mobile:
The DPL Mobile Division would increase the circulation of books and promote awareness of the library's services.
The DPL Mobile Division would increase the circulation of books and promote awareness of the library's services.
Billboard Campaign:
This would promote new services such as art rental, music/band practice, and DPL mobile.
This would promote new services such as art rental, music/band practice, and DPL mobile.
